CONSUMERS IN THE REGION HAVE NO CHOICE BUT TO SHOP OUTSIDE THE AREA, BECAUSE THEY SIMPLY CAN'T GET WHAT THEY NEED LOCALLY. THE MARKET IS OURS!

POPULATION
Household income 4.3% greater than the provincial average (Saint-Hyacinthe) // Percentage who own their own residence: over 75% // From 2000 to 2006, $261 million worth of residences were built in the area // A relatively young population: nearly 70% under 50 .

CONSUMPTION
Retail sales: $700 million in 2006 alone. Excellent!

THE M WILL CAPITALIZE ON
Leakage of sales towards other retail centres (over 15%) // Attracting the population on the outskirts of the Maskoutain MRC: more than 125,000 people // The purchasing power of the many tourists and business people who visit the region: over 1.2 million per annum!

Strategically placed right at the entrance to Saint-Hyacinthe, at exit 133 off Highway 20, the M will be highly visible and easily accessed by consumers coming from any direction.

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